Kendra Scott Is Testing a New Business Model. Some Fans Are Delighted, Others Are Suspicious

Apr 8, 2019

Welcome to Truster Marketing Solutions, a leading player in the field of Business and Consumer Services - Marketing and Advertising. Today, we delve into the intriguing story surrounding Kendra Scott's venture into a new business model. This shift has brought both excitement and skepticism among her loyal fans. We'll explore the details and provide insights into Truster Marketing Solutions' affordable design services and our top-notch SEO capabilities in San Antonio, Texas.

What is Kendra Scott's New Business Model?

Kendra Scott, a renowned jewelry designer, has built an empire that resonates with thousands of customers across the United States. However, recently, she decided to test a new business model, which has left fans divided. This bold move comes at a time when the industry is undergoing significant transformations, and companies are seeking innovative ways to adapt.

Scott's new business model revolves around introducing more affordable options to her product lineup. While maintaining the brand's essence and quality, Scott aims to expand her reach and cater to a broader customer base. By offering accessible price points without compromising on design and craftsmanship, she hopes to capture new markets and create a more inclusive brand experience.

The Response from Fans: Delighted or Suspicious?

As with any significant change, Kendra Scott's new business model has garnered mixed reactions from her devoted fans. Let's explore both sides of the story:

The Delighted Fans

Many of Kendra Scott's loyal customers are ecstatic about the introduction of more affordable options. They appreciate the opportunity to own beautifully designed pieces at a lower price point. The affordability factor enables them to experiment with different styles and expand their Kendra Scott collection.

Furthermore, the delighted fans see this move as a testament to Scott's commitment to inclusivity. By making her jewelry more accessible, she can cater to customers from various financial backgrounds who admire her designs and want to be part of the Kendra Scott community.

The Suspicious Fans

On the other hand, some of Kendra Scott's fans view this new business model with skepticism. They are concerned that compromising on price might also result in compromising on quality. These fans have grown attached to the brand's exclusivity and fear that the new affordability aspect may dilute the overall appeal of their cherished Kendra Scott pieces.

Another point of concern revolves around the potential impact on the resale value of Kendra Scott's jewelry. Some fans worry that the introduction of more affordable options might devalue their existing collections or affect the perception of exclusivity around Kendra Scott's brand.

Truster Marketing Solutions: Your Trusted Partner in Texas Web Design and SEO

Now that you're up to speed with Kendra Scott's new business model, let's talk about Truster Marketing Solutions and the range of services we offer. Based in Texas, we provide affordable design services for websites, ensuring that businesses can establish a strong online presence without breaking the bank.

Our team of skilled professionals excels in crafting visually appealing and user-friendly websites that effectively represent our clients' brands. We understand the importance of delivering engaging web experiences that captivate visitors and drive conversions. Whether you're a small business or a larger enterprise, our Texas web design services will be tailored to your unique needs.

In addition to web design, Truster Marketing Solutions is one of the top SEO companies in San Antonio, Texas. We have a proven track record of helping businesses achieve high rankings on search engine result pages. Our expert team utilizes the latest SEO techniques and strategies to optimize websites, increase organic traffic, and drive business growth.


Kendra Scott's decision to test a new business model has sparked excitement and skepticism among her fan base. The introduction of more affordable options aims to make her designs accessible to a wider audience. However, concerns remain regarding the potential impact on quality, exclusivity, and the resale value of existing collections.

At Truster Marketing Solutions, we recognize the importance of staying ahead in the ever-evolving digital landscape. Our affordable web design services and top-notch SEO capabilities in San Antonio, Texas, ensure that businesses can effectively reach their target audience and achieve online success. Contact us today to discover how we can elevate your online presence!